Kim Wegner is an accomplished integrated marketing professional who has dedicated herself to building brand awareness for both the Defense and Automotive industries for over twenty years. Currently, Ms. Wegner is an Associate with Booz Allen Hamilton where she is contracted by the U.S. Army Combat Capabilities Development Command (CCDC) Ground Vehicle Systems Center (GVSC) where she delivers effective programs, projects and marketing initiatives designed to generate interest which could lead to future funding opportunities and collaborative partnerships. Currently, she supports the Force Projection Technology (FPT) Division which provides equipment lifecycle engineering support for the missions of gap crossing, petroleum and water systems, combat engineering, material handling, and fluid quality surveillance. Ms. Wegner has also spent a year providing her expertise to the Project Management Office for Stryker Brigade Combat Team (PMO SBCT).
Prior to supporting the U.S. Army, Ms. Wegner spent nine years at two advertising agencies promoting General Motors brands by managing event productions, sponsorship and retail activations, product launches, interactive and digital communications, and product integration. Her efforts launching the Buick Enclave received numerous accolades due to the results her programs generated, particularly in regards to changing consumer’s brand perception.
Ms. Wegner has a Bachelor of Arts degree in Psychology from the College of William and Mary.